行銷管理
行銷管理：成品（產品定位、價格擬定、通路選擇、商品促銷 …）到消費者的流程。 1 行銷內涵 1.1 行銷 ↔ 銷售[p1] 3 大行銷觀念[p2] 重點： 十範疇：商品、服務、事件、經驗、人物、地點、所有權、組織機構、資訊、理念 概念： 實務：組織行銷...
The Time Thief － the next bestseller
No book thief here, but time thieves surround us to “take” our time … ‘My time is lost! Hey, who stole my time?’ ‘Who could stole your...
Marketing Management in Brief
Marketing management is that the goals should be accomplished. This concept consists certainly of marketing and management. The former...
